California July 25:On 25th of July 2016, the Verizon had made a public announcement about its intent to acquire Yahoo for 4.8 billion USD.
Yahoo is also set to announce a deal to sell its core online assets, ending a 20-year run as an independent company for the internet pioneer.
Verizon appeared to be the leading candidate because of its ability to integrate AOL advertising technology in to Yahoo services.
Yahoo earlier this month reported a $440 million quarterly loss, in part because of write downs on the value of some assets.
Marrisa Mayer,CEO, declined to comment on any bids at the time but said the company would pursue its reorganization at the same time it negotiates with bidders.
Two years ago AOL chief executive Tim Armstrong proposed a merger to Yahoo chief executive Marissa Mayer.
Last year, Verizon bought AOL for $4.4 billion. It now appears to be nearing a deal to buy Yahoo for about $5billion.
Landing Yahoo, too, would provide Verizon with a sizable cut of the U.S. online market.
AOL and Yahoo visitors added together were 50 percent greater than No. 1 Google’s.
Yahoo and AOL might not be trendy names, but they ranked No. 3 and No. 6, respectively, in comScore’s list of the top digital media properties in the U.S. in February.
Verizon swallowing up Yahoo, after already buying AOL, transforms the telecom “into a big data super-giant.
Consumers are migrating from simple email and Web browsing on their smartphones to rich mobile video and online games.
Data-hog services represent a lucrative opportunity to sell ads and, in some cases, a source of subscription revenue.
In order to turn eyeballs into advertising dollars, Verizon wants to use and share the behavioral data it collects on its Internet subscribers , including records such as its customers’ Web browsing and location history.
Today, Yahoo Mail still struggles, while Messenger is almost non-existent.
The only known Yahoo property today is Flickr, which was acquired by company in 2005.
It may not make a dent in the universe, but Flickr still stands strong today and is way better (especially after going free for all) than the Mail service which offers nothing new (apart from ads).
Verizon Communications Inc who is expected to acquire Yahoo, will add it to its long list of acquisitions, which also includes The Huffington Post, Techcrunch, Engadget among many others.
While it is uncertain whether the company will die a slow death, or will simply be culled altogether. Yahoo will always be known as the pioneer that once existed
